Ecommerce

The heyday of the American mall is over, and retail is increasingly moving online. Perhaps nothing is more emblematic of the closing of the American mall than Gap’s announcement 06/17/15 that it will be closing a quarter—175—of its brick-and-mortar stores in North America.

With increasing demand for online purchasing, more and more businesses are moving to e-store from brick and mortar stores. In the US, more than 72% of people are purchasing goods online from the comfort of their home and this figure is increasing constantly. By considering this percentage, we can say that e-commerce is expanding tremendously because of its complete range of benefits that any industry vertical can enjoy.

Today, e-Commerce has revolutionized the way companies are doing business. Now, consumers can purchase almost anything online 24*7 a day and get an ultimate shopping experience. Before you opt for an e-Commerce business, have a look on its comprehensive benefits that you can enjoy: Electronic Commerce is also known as e-commerce that consists of the purchasing and selling of products or services through electronic systems like computer networks and the Internet. In this modern world of technology, e-commerce is becoming a very significant option for many businesses as there are lots of companies that are interested in developing their online stores.

Ecommerce (or electric commerce) refers to the buying and selling of goods and services via electronic channels, primarily the Internet. Online retail is decidedly convenient due to its 24-hour availability, global reach and generally efficient customer service.

Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an ecommerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.

Some benefits of ecommerce include:

Overcome Geographical Limitations

If you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. Additionally, the advent of ecommerce, i.e., ecommerce on mobile devices, has dissolved every remaining limitation of geography.

Gain New Customers With Search Engine Visibility

Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an ecommerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.

Lower Costs

One of the most tangible positives of ecommerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with ecommerce: 2. Gain New Customers With Search Engine Visibility

Locate the Product Quicker

It is no longer about pushing a shopping cart to the correct aisle, or scouting for the desired product. On an ecommerce website, your customers can click through intuitive navigation or use a search box to immediately narrow down their product search. Our  websites remember customer preferences and shopping lists to facilitate repeat purchase.

Eliminate Travel Time and Cost

It is not unusual for customers to travel long distances to reach their preferred physical store. Ecommerce allows them to visit the same store virtually, with a few mouse clicks.

Provide Comparison Shopping

Ecommerce facilitates comparison shopping. There are several online services that allow customers to browse multiple ecommerce merchants and find the best prices.

Enable Deals, Bargains, Coupons, and Group Buying

Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient.

Create Targeted Communication

Using the information that a customer provides in the registration form, and by placing cookies on the customer's computer, an ecommerce merchant can access a lot of information about its customers. This, in turn, can be used to communicate relevant messages. An example: If you are searching for a certain product on Amazon.com, you will automatically be shown listings of other similar products. In addition, Amazon.com may also email you about related products.

Remain Open All the Time

Store timings are now 24/7/365. Ecommerce websites can run all the time. From the merchant's point of view, this increases the number of orders they receive. From the customer's point of view, an "always open" store is more convenient. Ecommerce has become a very significant option for many established businesses as they develop and increase their online presence.

Decreasing cost of inventory Management

With e-commerce business, you can decrease the cost of managing your inventory of goods. You can also automate the inventory management using our web-based management system, thus saving you tremendous operational costs.

Decreasing operational cost

Setting-up cost is extremely low as compare to expanding your business with more brick and mortar locations. Very few licenses and permits are required to start-up an online business than physical store. All you need is a wonderful idea, unique products and well-designed website to reach your precious customers to sell your products and services. You can save your lots of money by using fewer employees to perform operations like billing customers, managing inventory and more.

Scalability

With effective ecommerce solution, you and your organization grow and scale easily to meet market demand as well as customer requirements by introducing different sales channels and reaching market segments.

Ability of Multi-site

With ecommerce platform, it becomes easy for businesses to launch channel specific and particular brand ecommerce website. This ability enables you to provide co-branded websites for your specific customers and allows for websites catering to specific international spectators.

Allow Happy Customers to Sell Your Products

With lots of online and social media customers’ reviews and product ratings, you can easily increase your sales as new customers find that your products are good and effective. Make sure that you mention your clients’ testimonials and ratings.

If you are running a physical store, it will be limited by the geographical area that you can service, but with an e-Commerce website, you can sell your products and services without location confinement. The entire world becomes your playground for astronomical growth.

If you are looking forward to having an ecommerce presence on the web or just have some questions please do no hesitate to give us a call (561) 899-9310.