Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean?

Develop your brand around emotional benefits
List the features and benefits of your product / service. A feature is an attribute – a color, a configuration; a benefit is what that feature does for the customer.

By definition, brand strategy is a long-term plan for the development of a successful brand in order t

Words are as crucial to an advertising campaign as visuals, despite the recent trend for visual puns without headlines or copy. At the end of the day, people are not going to buy anything without reading something about it first.

Online video performance isn’t just about views; it’s about audience and e

Experiential Marketing

Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.