Email Setup & Marketing

Plain Text, HTML and Responsive HTML Emails

Email can be sent in either plain text or HTML format. HTML formatted emails can include pictures and hyperlinks whereas plain text emails will only include the text from the email.

What is HTML Email and Plain Text Email?

To make a choice, the first thing you need to understand is "What is html email?" and "What is plain text email?" HTML email is an email that is formatted like a web page, using colors, graphics, table columns and links. Imagine any newsletter that you receive from a service. That's most likely what HTML email looks like. Plain text email is an email that only includes text. Imagine your typical inter-office email communication. That's what plain text email looks like.

HTML email converts better in marketing tests almost every time. However, there are some factors you should consider before deciding which email format to use. Ultimately, there's a solution to getting the best part of both worlds.

However, it's important to keep in mind the benefits of html email.

Better Visual Engagement
You only have a fraction of a second when a user opens an email for them to decide whether to read it or immediately delete it. The use of color and interesting visuals can keep them interested long enough to read and become interested in your message.

Better Information Organization
Most messages are not best delivered in a chunky text paragraph but instead in bulleted lists, columns, table layouts and a variety of text justifications. Also, differentiating words and concepts with color makes it easier on the reader to identify the important parts of the email. This can't be done with plain text.

HTML email is also better if:

Your main objective is to convert a sale.
The information you are presenting needs to be visually organized.
 You have a company like Fortune500 Image to create an HTML responsive email template.

Responsive Email Designs

Responsive email designs allow a ‘One size fits all’ solution. This concept makes your email templates look good on any device your recipient is holding – a smartphone, a tablet, laptop or even the desktop. The email automatically adjusts itself to the size of the screen.

Emails are a great way of keeping your clients past, present and future updated. It's easy, however, to forget to ensure your email should behave in the same way as your website

Here at Fortune500image we build custom and responsive HTML emails that work on all devices.

The design challenges for mobile email are similar to those on the web: we have a small screen, a touch interface and (sometimes) users are out and about – so the design approach is similar.

Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 77% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates. Studies have found that people look at their phones an average of 150 times a day. These brief interactions mean that you must focus on getting your point across quickly. 80% of people delete an email if it doesn’t look good on their mobile device.

With the help of responsive design, you can simplify your message and make it easier to read and interact with on the small screens of mobile devices. Responsive email design offers benefits such as increased usability, higher read rates, along with better performance and click-through rates.

With a mobile responsive email, readers are actively encouraged to find out more too. If you’ve spent money getting your website optimized, and your email is taking ages to load, your target audience might not even bother finding the changes you’ve made.

With responsive design you also don’t need to worry about what devices might appear on the market in the future. As with your website, once you have a responsive email template your emails are effectively future proofed. They resize to fit the screen size regardless of the device they’re being viewed on.

Giving this experience to your audience is simple. If you wish to increase your email opening rate and elevate your brands status along with increased return on investment, please call us at (561) 899-9310.