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While video marketing is not a one-stop solution to fame and fortune, the power of video is undeniable.
The power of social media and the role of video marketing in it should not be underestimated. Thousands of videos are shared every day on YouTube, Facebook, Twitter, LinkedIn, and other popular social networks on the internet. This is the best way to create a viral video marketing campaign too.
If your business hasn’t started making and sharing videos online yet, now is the time to change that. After all, it is estimated that as much as 2/3rds of all consumer web traffic will be accessing online videos by 2017.
Having videos on your business website is very important, especially if your business deals with a subject many people find boring, such as accounting or a similar topic. The use of videos on your website will also help it rank higher with the major search engines like Yahoo and Google. Here are several reasons why having videos for your business is important.
Videos In Emails Improve Click Through Rates: By simply mentioning the word ‘video’ in an email subject line, click-through rates were increased by double digits. With numbers like this on the horizon, it’s clear that you should be focusing your efforts on being a part of this marketing revolution.
Over the past few years, online video has become a vital part of the marketing mix for many successful brands. An in-depth study based on survey results from over 600 marketing professionals which confirms that not only are 93% of them are using video content, but 82% of the respondents stated that it has had a positive impact on their business or organization.
This isn’t exactly the kind of industry that you can ignore, and the more you do, the worse off your own content marketing strategy will be. It’s time to use online videos to your advantage.
Videos also help to bring in search traffic since the major search engines started ranking videos in their results pages.
Video Marketing is New-Age Marketing
Since social media has redefined marketing, videos have become an integral part of any successful marketing mix. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers.
Storytelling Through Explainer Videos is a Rising Trend
The new trend of explainer videos that use either animation or actual people to do the storytelling has risen exponentially in recent times. Check out these 10 explainer videos from startups, listed out by Ben Davis. This type of video is perfect for promoting products and services because they are short, entertaining and convey your marketing message in a unique way.
People Love Videos
Recent forecasts from Cisco Systems suggest that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to quadruple. Since video usage is growing, businesses cannot neglect video as a viable marketing channel. Video allows businesses to create and share remarkable content with their audience in a way that plain text will never match. People love videos because they do not always have the patience or time to read through a lengthy product description. They would rather opt to watch a video that tells them more than words possibly could.
Explains Products or Services
If your business offers products or services many people aren’t familiar with, a video is a great way to explain it to them in a way that will hold their interest and get them enthusiastic. Difficult to understand topics can be a turn off for many website visitors. The better your video explains your products or services, the more likely your website visitors are to do business with you. A short, concise video explaining how your products or services work can be very effective in driving up your sales numbers.
Allows You to Engage Website Visitors
Videos on your business website will allow you to engage with your website visitors. The more they feel involved in your business the more likely they are to use your business. People often would rather watch a video than have to read through a large amount of text. You will need to make sure your video is not too long and not too short. A video that is too short may not give enough information and one that is too long may lead to your website visitors losing interest in it. You will also want to make sure your video is interesting and easy to understand without making people feel like you are talking down to them.
Visual content that is interesting, unique and of high-quality will arouse strong feelings within its audience.
Let’s analyse some more common feelings and emotions that video marketing can evoke:
Online videos have a big advantage over other marketing content: the human touch it brings to brands. When real people appear in your video it gains the trust of your users and, with competition growing between brands in almost every online niche, this trust can make all the difference.
If you want to ignite curiosity in your potential audience, try dicing your content into shorter videos. This is an effective video marketing tactic if you want to get conversions in the form of subscriptions. We can end your videos with a teaser about what to expect in the next video and/or a call-to-action link to your site with further details not shared in the video.
When a potential customer is considering doing business with you, they will usually look for customer testimonials. If you have a text testimonial with a picture, name and location, they will only be half convinced. But if you have a video testimonial, then you’ll have them: they can identify themselves with the other person and this will eradicate any apprehension they may still have.
More Content In Less Time
The attention span of internet users is diminishing every year with the changes in the type of content shared online. Video is the type of digital content that is seeing an increase in its usage, while the length of each piece continues to decrease. People are also watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone.
Some of the most popular video formats that generate client engagement or increase brand visibility are:
About us videos
Creative videos with elements of humor
Celebrities endorsing the brand
Video Marketing Can Evoke Feelings
A successful video marketing campaign requires support from all your other marketing channels. Share your videos on your Facebook and Twitter accounts; incorporate them into some of your blog posts; and include them in your next email newsletter. Businesses should make awesome videos that complement their overall marketing strategy and keep consumer engagement high.
No matter what industry you are in you have competition from other businesses. Having videos gives you a competitive edge over the businesses that don’t use videos to their advantage. Not only will your business itself stand out, so will your business website. Videos are an easy way to lend more credibility to your business and cause consumers to take notice of your business. Stay one step ahead of your competition and you will have a better shot at success. Give us a call at (561) 572-8899 to let our video production team allow you to stand out from the competition.