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Packaging design has become huge in the past few years as companies are realizing that good packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren’t you drawn to the bottles with cool labels? Your package design is one of the most important elements in a successful product launch (or re-launch).
A good design should always reflect the product and the creativity and personality of the company. The more your packages stand out to consumers, you can mark up the price of your products while leaving a positive impression about your brand. Unique packaging design, shape and color can inspire consumers to buy your products simply because the packaging is agreeable to their personal taste.
Packaging is powerful because it sells.
Importance of Packaging Design – Your Branding Doesn’t Stop with Your Logo
People are visual creatures by nature. While an interesting and eye-catching logo does play a big part in marketing a product, nothing comes as close as the effects a visually appealing and striking design has on prospective customers.
Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. This is the importance of packaging design. It is, after all, the key part in marketing a product and ensuring it sells. It is also the key part in associating a brand to a certain thing – be it a color or a font.
Every year, 95 percent of new products fail. The reason is simple: Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product's packaging.
Packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging.
Packaging can continue to influence a company's sales as it grows larger, too. MillerCoors' sales slumped last year, but the Miller Lite retro can bumped sales by nearly 5 percent. MillerCoors didn't change its beer; it just changed the can it came in.
Poor packaging can have an even more dramatic effect. Marketing is not a battle of products, it’s a battle of perceptions.
A retail package is the last and best chance to make a sale.” Given that not all brands are products and not all products go retail, the truth is that product and package design are vital when it comes to brand image. Consider that more than half of purchases are based on emotions, especially when a client is unsure and must choose between two brands of products. It’s no surprise that companies that master the art of aesthetics are on the top of their game- Apple, Nike, IKEA, Nokia, or Coach- design is what defines them and gives them their competitive edge.
What exactly happens when we find ourselves in front of an aisle with tens of hundreds of products just staring back at us? We start to compare, remember and associate. Bear in mind that the brain is prone to classifying everything around us- it’s the only way we can organize everything we see, hear, feel or know. If we didn’t, we would all go bananas.
Research shows that consumers have a more favorable approach to brands that reach us through all senses. Design is an essential part of a brand’s approach in that it reaches people through the sense of sight and tact. Imagine pairing that up with marketing tools that target the other senses of sound, smell and taste. You’d be sitting in a winning lottery ticket.
No matter how good a product is, poor packaging can keep it from selling. Unique packaging design, shape and color can inspire consumers to buy your products simply because the packaging is agreeable to their personal taste.
Let Fortune500 Image boost your sales today with our custom packaging design services. Our packaging designers will identify what packaging traits are appropriate for your product packaging. You can count on us to increase your brand recognition and sales. Give us a call at (561) 899-9310 for immediate results.