Brand Awareness

Brand Awareness

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. It is the primary goal of advertising in the early months or years of a product's introduction.

Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate your brand after exposure.
The Nike Corporation has done an excellent job in brand awareness by making their "swoosh" one of the most instantly recognizable logos on the planet.

To create brand awareness, it is important to create reliable brand image, slogans and taglines. The brand message to be communicated should also be consistent. Strong brand awareness leads to high sales and high market share. 

A brand name that is well known to the great majority of households is also called a household name.
Brand awareness plays a major role in a consumer’s buying decision-making process.

With the vast amount of products options, having a differentiated image and an audience that can distinguish a company’s brand from its competitors is crucial. It can mean the difference between success and failure for a company. Entire marketing campaigns can be constructed around promoting brand awareness. Spreading brand awareness is especially important in the early years of a company when they are trying to make a name for themselves. When consumers are aware of the product a company offers, they will more likely go straight to that company if they need that product, instead of researching other places that they can acquire that product. Businesses with high brand awareness are viewed as accepted by the market. Therefore, they are trusted more by consumers who are looking to purchase a new product.

Building brand awareness is essential for building brand equity. It includes use of various renowned channels of promotion such as advertising, word of mouth publicity, social media like blogs, sponsorships, launching events, etc.

Guerrilla Marketing creative campaigns allow every small firm to compete with bigger firms by carving out narrow but profitable niches. Nowadays, big firms also use guerrilla marketing to catch consumers’ attention at low cost.
These tactics include: 
(1) extreme specialization, 
(2) aiming every effort at favorably impressing the customers, 
(3) providing service that goes beyond the customers' expectations, 
(4) fast response time, 
(5) quick turnaround of jobs, and 
(6) working hours that match the customer's requirements.
Maintaining Brand Awareness is a very important aspect in marketing a company.

Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness can be one of a business’s greatest assets.
Whether you’re a business owner, entrepreneur or marketing executive promoting your brand, you want your brand to stand out from the crowd. Call Fortune500 Image at (561) 899-9310 and we will ensure your target market to think of you, and your company, when they are ready to buy.