2. Integrate YouTube and web content: The most effective video marketing programs create a symbiotic relationship between their two owned media platforms: their YouTube channel and their website. Consistent branding and YouTube channel customization occur in 63 percent of the most effective business-oriented YouTube channels. Furthermore, 61 percent also embed their YouTube content on their website. Keep in mind, YouTube automatically compensates for diverse devices — which is particularly important for mobile and tablet viewing.
A YouTube embed is not just web content — it’s very important (Google-wise) web content. Consider the example below from Newegg.com, a rich tech gear site that nicely integrates YouTube video to increase both its search results and product sales.