Logo Design

When you think of some of the world’s most famous brands, brands like Coach, Nike, Mercedes or Pepsi, what happens? Do you think about those companies, or do you have an emotional response?

Feelings are what sells your product or service, and a professionally-created custom logo design sparks strong feelings in your new and existing customers. At least, it should. It’s time to create something special that connects with your customer’s hearts now and forever.

Most successful brands have memorable logos. Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

Purpose

Corporate logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand.

Significance

A good logo design displays the overall essence of the business. It portrays a business that is positive, professional, stable and reliable. The logo promotes awareness of the company and allows the company to stand out from other similar companies. It presents the values and services of the business in a memorable visual image. In essence, when someone sees the company logo, it should conjure up the appropriate feelings about the business or its products or services.

Brand Identity

Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.

Return on Investment

As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo--potentially leading to increased sales or improved mind share within the target market.

Common Mistakes

Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials--including clipart--that compete with them visually. To have a logo professionally designed, the business must be willing to invest in an experienced designer that will spend time truly learning what the business represents and create an image that reflects it.

We know that creating a professional logo is critical to succeed in business. With Fortune500 Image, you will be working with our professional creative team to develop a logo that screams your name and rake in the big bucks. While custom logo design services are not cheap – they shouldn’t be, our services are reasonably priced to large companies and small businesses alike.
It’s time to hire us to give your brand the magic you need to thrive. Please give call 561-899-9310 for a free consultation or hiring.