Animation

According to Susan Weinschenk, a brand consultant to companies like Disney, Walmart and Amazon, humans have a visceral connection to video. Watching them triggers core areas of our brains, dealing with watching faces, listening to voices, feeling emotions and seeing movement.

That’s where 3D animation shines. Though it is relatively expensive and not workable for small marketing budgets, it lets you show the features and benefits of your product or service with style, boosting the image of your company in the process.

Computer animation in advertising and marketing is a class by itself, as a communication medium. While it bonds some features of other graphic means such as video, it has exclusive qualities that no other advertising medium can equal.  3D Animations are an immensely popular communication medium utilized to increase awareness and boost the reputation of different types of businesses around the globe.

Benefits of 3D Animation

3D Animation has come a long way in recent years. In his research work ” The Journal of Visual Communication in Medicine”, author Tim Vernon lists the benefits of 3D Modeling and animation in the medical field.

Research shows that when Video is combined with animation, this synergistic pairing can vastly extend the visual capability of 2D images or live-action video.

Motion Communicates

The advantages of 3D animation start with a superior ability to portray movement. Animation permits us to simulate motion, a brief sequence can render concrete a concept or idea that would otherwise remain an abstraction when explained via verbal testimony or through a series of illustrations.

Visualizing products and devices in development

3D Animation or 2D Animation can conceptualize a product that is still in the developmental stage. They can bring an idea or concept to life. This can often be the case when a company is seeking early funding.

Boost your company’s image

High-impact, cutting edge animation always elevates your company’s image. The added production value of artistic, cutting edge animation can say a lot about your organization. Whether for marketing, sales, training, or educating the general public about your services, Fortune500 Image gives you the ability to make your point more clearly, concisely, and convincingly.

Quick Visual Summary

Perhaps no other communication medium can match the power of 3D animations when it comes to delivering a highly impactful and concise visual portrayal of a product, service or organization.  Even the most multifaceted themes can be superbly summed up in a 3D animated clip. It can be considered the visual example of a “sound bite”. Hence, this type of 3D animation has become a highly desirable communication medium for showcasing key points.

Easily grab attention

A surprising or rare sequence, an unexpected move, the glisten of computer created superior effects; all of these animation methods grab responsiveness and attention of the audience immediately. In many cases this is the number one precondition in order to grab the attention of your marketplace.

Show what cannot be photographed

This is really where the 3D animation medium has no parallel. There are no bounds to what can be exposed with computer animation. Hollywood blockbusters are an indisputable example of this. 3D animation can hover over the solid steel of a locomotive and into the tubes and pistons of the engine.  The extreme zoom capability to portray outer space down to a nuclear center in 3 seconds is an amazing capability of this medium.

Show what has not been built yet

Huge engineering and architectural plans are rendered long before construction begins. Computer animation methods such as “ray tracing” and “radiosity” subsidize photographic practicality to walkthrough illustrations. The spectators are made to feel like they are looking at a movie of the real thing. With HD TV technology and gigantic flat panel displays, 3D animation can make the spectator feel like they are actually inside the space.  3D animations are an invaluable illustrative tool for every industry to foresee the look and feel of future products, services or items.

Position a company as technologically sophisticated

3D animations can take a usual, ordinary product and infuse an intense “high – tech” appearance and sense into it. A Gillette razor can be transformed into an ultra sleek jet plane with the magic of 3D animation. From cutting-edge graphic designs to movie-like special effects, the possibilities are limitless.  Expensive and cumbersome lighting and camera requirements used in traditional media techniques are also circumvented here to save time and money. No other medium raises a product’s in quite the mode animation can.

Emphasize Style and Glamour

The make-up and auto industry are examples of two of the most skilled practitioners of advertising with computer animation. They use it to generate a feel of mystery and enthusiasm, or allure and chic. In the TV advertising of automobiles, 3D computer replicas take the place of genuine cars more often than the public knows. Together with glossy video editing and shooting, 3D animation can be utilized to improve the advent of any merchandise.

3D services aid in creatively designing 3D commercials, animated movies and architectural visualizations. With 3D product modeling, we can create animations that look “real”.  These are useful for businesses like real estate, interior design, industrial, building designs, interior construction and decoration to name a few.

The accurate use of 3D modeling can give a significant boost to your company’s image and generate an impact on its audience. There are numerous websites already using the concept of 3D modeling and are undoubtedly among those with a lot of recognition and widespread appeal.

Animation from concept-to-completion

Contact us at Fortune500 Image (561) 899-9310 if you need help structuring your 3d animation needs. We are here to get your project up off the ground and running.